Bachelor of Arts Degree Versus Bachelor of Science Degree
Annals Past: April 30 Classes Start: May 02
Go Your Associate in Marketing Online
- $320/credit (lx credits)
- Transfer up to 45 credits toward your associate degree
- Gain credentials needed to enter the field
- Plan accredited past ACBSP
- No application fee or SAT/ACT scores required
- Easily transitions into a available'southward in marketing
Associate Degree in Marketing Online Programme Overview
What makes one sneaker make stand out in a ocean of sneaker brands? How does a fast-food chain rise from underdog to top canis familiaris? How does a razor invented in 1904 keep its edge?
In today's competitive marketplace, the answer is often marketing. From launching new products to reinvigorating old brands, marketing is a critical aspect of business. Marketing shows consumers a product or service, explains how it fulfills their needs and desires and gets them to take action.
Learn the fundamentals of marketing while preparing yourself for a variety of entry-level positions with SNHU'due south Acquaintance of Science in Marketing. You'll develop critical-thinking skills that tap the left and correct sides of your encephalon, enhancing your inventiveness and strategic thinking. You'll as well gain a strong foundation in an essential aspect of business that can open up doors to many opportunities. Our marketing acquaintance degree is accredited past the Accreditation Council for Business Schools and Programs (ACBSP) and offers a broad perspective on the business landscape at large.
Want to start or advance your career in marketing simply need a college education to get there? The acquaintance degree in marketing is a perfect stepping-stone to our available's in marketing degree online, since all credits can seamlessly move from one program to the side by side.
Already accept some college experience? Since SNHU accepts up to 45 credits, transfer students could satisfy 3/iv of the program's 60-credit requirements, saving time and money.
Learn how to:
- Use primary and secondary information to position a product in the market
- Develop strategies that incorporate a mix of marketing channels
- Develop marketing plans that marshal with a company's mission and goals
- Explain the legal and ethical principles involved in marketing activities
- Explicate the function of bookkeeping and economics in marketing
- Utilize effective written and oral communication skills
One time you've completed your program, you tin take the next step without the hassle or expense of applying to another schoolhouse, since SNHU offers online bachelor's, master's and MBA in marketing.
Career Outlook
Earning an acquaintance degree could make a pregnant financial impact on your life.
According to data from the U.S. Bureau of Labor Statistics, associate degree holders earn higher median weekly salaries than those with only fractional college credit or less.1 In 2020, the BLS reported median weekly earnings of $781 for high school graduates. Acquaintance degree holders fabricated median weekly wages of $938 – a twenty% jump in salary . 1
Marketing is a dynamic career option with plenty of potential. For entry-level chore candidates with an acquaintance caste in marketing, the field offers growing opportunity in several areas, including:
- Advertizing
- Digital marketing
- Marketing analytics
- Market place research
- Promotions
- Sales
- Social media marketing
In the digital historic period, marketing runs the gamut from search engine marketing to social media marketing, Tv commercials to YouTube videos, and personalized journeys to operation-driven marketing. Thanks to the information collected via digital channels, marketing is more than information-driven than ever.
That shift has created new opportunities in the marketing field. In contempo years, the job market has expanded for entry-level positions in market research and analytics. The U.S. Agency of Labor Statistics (BLS) projects 10% growth for marketing management jobs through 2030. one Driven by the increasing use of data, jobs in this field are growing on pace with the average for all occupations. Graduates with an associate degree in marketing who cull this particular career path can wait to start out equally assistants or coordinators.
An associate caste also takes yous one step further in your educational journey. Information technology non just shows employers a college level of achievement, just it also gets you closer to earning a available's degree and pursuing management-level positions.
"It offers students the opportunity to create a portfolio, which showcases what you've learned to prospective employers," said Rogers. "It also provides the opportunity to earn manufacture-recognized credentials that employers value."
In addition, many of the skills learned in the program will be ones you'll desire to accept with you throughout your career – no thing what direction you get in.
"Students who cull to study marketing develop many skills that tin can be utilized beyond an organization and in a variety of industries and economies," Rogers said. "Students develop skills such as communication, planning and promoting, research, writing for a multifariousness of audiences, teamwork and stiff visual conceptualizing."
Marketing, Rogers says, is "the driving strength in business" because of its integral function in so many key areas, including:
- Identifying the needs of prospective customers
- Selecting target markets
- Designing products and packaging
- Determining pricing, advertizing, selling, distribution and servicing products in domestic and international markets
"I tell students that marketing is a great career as there is the opportunity for both the strategic mind and artistic mind to be successful," said Rogers. "The role of marketing transcends all borders of an organization to include everything from front-line employees representing the brand to digital marketing campaigns."
Equally more consumers shop online, digital marketing continues to play a vital part in many organizations' overall marketing strategy. Whether online or mobile, digital marketing gives businesses a cost-constructive way to reach consumers via search engines, social media, email, websites and so much more.
With the widespread utilise of digital marketing, there'south been an increasing demand to fill up roles such as:
- Content writers
- Email marketers
- Influencer marketing
- SEO writers
- Social media marketers
"I worked in the Broadway [theater] industry doing digital marketing for a year before COVID-nineteen shut down the entire industry," she said. "I wanted to build on my current knowledge and use it toward a future career in the same industry."
There'south another good reason to earn your acquaintance degree in marketing – mobility. Because of its use of digital and online communication, marketing can exist washed from anywhere. Every bit Steve Geibel, an adjunct instructor at SNHU, said, "So much of marketing tasks tin can be washed remotely and digitally."
First Your Journey Toward an Online Marketing Degree
Why SNHU for Your Online Acquaintance in Marketing
Admission Requirements
How to Utilize
Courses & Curriculum
The associate degree in marketing is designed to provide a solid foundation in business organization principles and practices. (Information technology's likewise built to perfectly transition into a bachelor's degree; with 60 credits coming in from your associate caste, y'all've finished exactly half of your side by side program before starting – should you choose to continue with your educational activity.)
In addition to marketing, core courses embrace topics similar concern law and international concern. As you lot move along through the program, you'll learn how companies integrate marketing with manufacturing, sales and other departments.
Compared to many competitive programs, SNHU'southward online marketing associate caste program includes experiential learning. It's career-focused by design, blending theory with practical application. Yous'll acquire meaningful skills as you complete existent-world projects, some with a team-based arroyo and others independently.
"Our marketing programs are different in that they were designed with a very strategic arroyo," said Dr. Jessica Rogers, senior associate dean of marketing. "We have continued and aligned our programs to industry."
Marketing courses comprehend topics like communications, promotion, social media and branding. The curriculum also includes 2 free electives, giving yous the pick to go a little deeper in your areas of involvement. That's a plus if you're interested, for case, in deepening your understanding of data assay, psychology or another marketing-related area.
Cadre courses in the marketing associate degree may include:
- Introduction to Marketing. Learn about the tools businesses employ to create, communicate and evangelize value to customers. Topics include marketing inquiry, target market place pick, production pick, promotion, distribution and pricing.
- Principles of Integrated Marketing Communications. Gain an understanding of advertising, public relations, corporate communications and sales promotions. Larn the role that media plays in integrated marketing communications strategies.
- Social Media & Marketing Communications. Study the basics of integrated marketing communication with a focus on social media. Larn almost advertising, public relations, branding and corporate advice strategies. Develop the planning, research and creative skills needed to attain promotional objectives.
- Human Relations in Administration. Learn the human relations skills managers need to be effective. Topics include leadership, motivation, communications, group dynamics, organizational development, management by objectives, and stress and time management.
- Business Law. Larn how the background, foundation and upstanding aspects of the U.South. legal system apply to business organizations. Written report the impact of torts, product liability, criminal police force, contracts, sales, business organizations and cyber police force on business.
"I was enthralled with the fabric, and I had taken so many supporting classes prior that it was a actually good grade to necktie everything together," he said. "I finished that class in the superlative iii, and it was the but time an instructor has ever reached out to congratulate me. What a great feeling!"
Instructors throughout your courses take relevant marketing feel, and they're able to pass that cognition on to you.
"I found that the instructors brought their personal experiences and stories to the form, which I found very helpful and relatable," said Laura Swedberg '19. "I enjoyed how interactive the instructors were with their classes."
"Each instructor I worked with felt like they wanted to be there and really wanted to share their knowledge with students," she said. When she was sick and had a death in the family in the same week, "naturally school fell to the dorsum burner," she said. "I reached out to my advisor and professors, and they were understanding, accommodating and kind during that challenging fourth dimension."
In improver to earning your acquaintance caste in marketing, you'll detect another manner to build your resume at SNHU – certifications. Professional certifications from manufacture leaders like HubSpot are the gilded standard in digital marketing and in high demand by employers.
Any your goals, SNHU's online marketing associate degree tin can set yous on a career path to attain them.
Curriculum Requirements & Resources
- General educational activity courses: All undergraduate students are required to take full general educational activity classes, if not obtained in prior coursework. Through these foundation, exploration and integration courses, students learn to recollect critically, creatively and collaboratively, giving you the border employers are looking for.
- Earn math credits for what yous already know: Relieve fourth dimension and tuition with our Pathways to Math Success assessments. Show your knowledge of the materials in your program's math courses, and you could earn up to ix math credits – at less than $l for each course cess.
| Courses May Include | ||
|---|---|---|
| Equally in Marketing | ||
| ACC 201 | Financial Bookkeeping | Students will acquire the steps of the bookkeeping cycle and how to fix financial statements in accord with manufacture established rules and regulations. Students will develop skills needed to analyze financial accounting information, communicate this information to stakeholders, and understand the bookkeeping procedures that produce this information. |
| ACC 202 | Managerial Accounting | Students will explore the financial impact of short-term and long-term concern decisions. By learning how bookkeeping and other productivity information can be used to assess and improve performance of an organisation, managers will be provided the essential information they demand to execute growth strategies and select opportunities that create business value. |
| Double-decker 206 | Business organisation Law I | Students volition examine the background, foundation, and upstanding aspects of the United states of america' legal organisation every bit information technology applies to business organizations. Students will also learn the impact of torts, production liability, criminal law, contracts, sales, business concern organizations, and bureau and cyber law in a business setting. |
| BUS 210 | Managing and Leading in Business | Students will explore leadership and direction theories and how to incorporate them in one's own personal mode for effective contribution and collaboration in diverse squad environments, and larn nigh the skills necessary to lead in various organizational structures and areas of business organization. Students will also examine how the functional areas of business concern are interrelated and work together in organizations. |
| BUS 225 | Critical Business Skills for Success | Students will learn the disquisitional business skills required for successful leadership and management in organizations. By applying concern research skills and information analysis, students will solve bug and back up business decisions. Students will as well explore various techniques and forms of professional communications and their uses in business contexts. |
| FIN 320 | Principles of Finance | Students will examine the corporate finance discipline, including the fiscal management of organizations and the skills needed to make decisions well-nigh financing, investments, and dividends. Students will learn how the analysis of financing and investment options can inform decisions that add value to an arrangement and its investors. |
| INT 220 | Global Dimensions in Business | Students volition examine the differences between the domestic and international business environments and factors that contribute to market bewitchery and entry. Students will as well learn nearly the drivers of globalization and their impacts on business decision-making. |
| MKT 205 | Applied Marketing Strategies | Students will larn how the marketing mix is used to position a product or service for a specific target market place by analyzing pricing, distribution, product development, and promotional strategies. By applying marketing and consumer research, students will generate informed recommendations. Students will as well examine the touch of communications and distribution channels on marketing efforts. |
| MKT 229 | Principles of Integrated Marketing Communications | This grade is designed to give students an understanding of ad, public relations, corporate communications and sales promotions and the function that the media plays in integrated marketing communications strategies. This course focuses on the planning, research and creative skills needed to reach IMC objectives. Writing intensive course. |
| MKT 265 | Social Media & Marketing Communications | This course is designed to give students an agreement of the concepts involved in integrated marketing communication (IMC) which includes a focus on social media and the role they play in advertising, public relations, branding, and corporate communication strategies. This course focuses on the planning, research and artistic skills needed to accomplish promotional objectives. |
| Total Credits: 60 | ||
Minimum Hardware Requirements
Tuition & Fees
As a individual, nonprofit university, we're committed to making college more accessible by making it more affordable. That'due south why we offer some of the lowest online tuition rates in the nation—and haven't raised our costs in a decade.
We as well offering financial aid packages to those who authorize, plus a 30% tuition discount for U.Southward. service members, both total and part time, and the spouses of those on active duty.
| Online Undergraduate Programs | Per Course | Per Credit Hour | Annual Cost for 30 credits |
|---|---|---|---|
| Degree/Certificates | $960 | $320 | $9,600 |
| Caste/Certificates (U.S. service members, both full and role time, and the spouses of those on active duty)* | $675 | $225 | $six,750 |
Tuition Rates are subject field to change and are reviewed annually. *Note: students receiving this charge per unit are non eligible for additional discounts.
Additional Costs No Application Fee, $150 Graduation Fee, Course Materials ($ varies past class)
Frequently Asked Questions
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This program and its concentrations are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Student achievement data can be found on Higher Navigator.
Related Manufactures
References
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Source: https://www.snhu.edu/online-degrees/associate/as-in-marketing
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